Infuse Your Marketing With Authentic Storytelling That Builds Trust
Are you looking for high value clients who implicitly trust you? Telling your story is the oldest and most authentic way to build trust. Here's how it works...
Email Storytelling Essentials (podcast episode)
Read Simple Story Selling
Build trust efficiently with potential customers by infusing stories throughout your marketing. Learn how in Rob's Simple Story Selling book! Available from Amazon in Kindle and paperback formats, or direct from us for 1 penny plus flat shipping. If you buy direct we'll also opt you into the book bonuses as soon as you order the book ;-).
We STRONGLY recommend reading Simple Story Selling before looking at our paid training courses. But we've included links below for if you've read the book and are ready to get started :-).
1. Nurture Email Mastery
Nurture Email Mastery is our 5-week email storytelling training course. In Nurture Email Mastery you'll learn to master the storytelling techniques outlined in Simple Story Selling. Over 5 weeks you'll work directly with Rob to identify mistakes and get feedback at each stage. Essential training if you're serious about developing your written storytelling skills.
2. Story Map Process
Work directly with Rob to identify and document your story in preparation for use in your marketing. This process is for business owners who buy into the storytelling approach but have no idea where to begin.
You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.
What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.
Rob has a real skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.
For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years..
Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob does it for you.
And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.