Work Directly With Rob and Shortcut The Storytelling Process
Please note you need to have read Simple Story Selling before organising a Story Map project. Watch this short introduction:
Infuse Your Marketing With Stories That Sell
You've read Simple Story Selling. You buy into the storytelling approach. You want to tell more of your story in your marketing. But every time you open a Word doc, you get stuck.
You draft out a few threads. "Do people really want to hear this?" you wonder. "Is my story interesting enough to engage new prospects?"
With the Story Map process you'll work directly with me to give your business a storytelling advantage. We'll map, document and organise your complete story so it's ready to use. We'll identify which stories to use in what places to most efficiently build trust. We'll identify how to link seamlessly to your sales message.
The Story Map is your fount of inspiration to beat the blank screen. It's also your story toolbox if you work with an external copywriter, or if you hire a new internal one. Your paid advertising managers will love it too: your stories can be used on Facebook, Twitter, LinkedIn. Extremely handy if you're building the maze.
The process is interview driven. I'll begin by interviewing you and and key businesses stakeholders for as long as it takes to tell your story. I then transcribe everything and categorise all the story and content elements into an Airtable, complete with 'one ideas' for linking to a sales message. I'll suggest which stories to use right now and in what order.
The Story Map allows you to be strategic with your storytelling, and makes sure you tell your story in the most effective way to build trust.
Your Story Map is your intellectual property. After the project you can write the stories yourself (or in-house), request a quote for implementation, or take the map to another writer. Complete the form below to get started, and we'll take things from there.
Get Started Now: Tell Me About Your Business
Rob has a real skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.
For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years.
Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob does it for you.
And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.
You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.
What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful..
Got questions about the Story Map process? Contact us.