Tag Archives for " google ads "
Many marketing agencies offer a Google Ads audit to solicit business.
Often these audits are about seven pages long or more, pointing out every single ad extension you could be using but aren’t. (Stupid you).
I have a slightly different approach. In looking at a Google Ads account, I’ll ask:
This one change nearly always comes from looking at your most expensive keywords.
Order every active keyword in your account by total spend. Make sure that cost and impressions are shown in the table. Then order all your keywords by cost (click on the column heading).
Normally the keywords with the highest spend will have the most impressions, but you might want to check out keywords with a high volume of impressions too. High impressions often means a keyword has been left on broad match by mistake.
For high cost keywords, ask these questions in order:
Ignore all other keywords for now, and just start with your most expensive.
You won’t end up with a seven page audit by asking these questions, but you’ll have something actionable to work on straight away. Which frankly, is far more important.
If you’re spending money with Google and none of the above made sense, email me.
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