The pressing need for truth

I am occasionally asked by American readers what I think about Brexit. Without wanting to push too many political opinions at you, I came across the following video​ yesterday on Facebook.

Whether he’s right or wrong is besides the point. What matters is he spoke his version of the truth.

There’s a great need for truth in marketing, just as there is in politics. We’re all sick of being lied to.

I’m presuming you’re here because you market your services in some way. So for today I just want to ask… are you calling things as you really see them?

By calling things as you see them you alienate a part of your list. So the tendency is to say safer things that don’t stand out so much.

But it doesn’t help you in the long term.